Fire drills are all too common in architecture, engineering and construction (AEC) marketing. Processes and responsibilities can go out the window when critical initiatives pop up. And when those processes aren't clearly established in the first place, the constant time crunch only makes things worse.
Responding to and recovering from these fires can become a full-time job for a marketing department in our industry.
But what could your marketing department accomplish if everyone was working in the right role, with the right tools and toward the same goals?
That's the philosophy behind our departmental audits. We want to help build marketing departments around your team's strengths, with the processes and resources they need to succeed. Not around fire drills.
There isn't one perfect way to structure an AEC marketing department. What matters is whether yours is structured to accomplish what you need it to.
Have questions about what a departmental audit could look like for your team? Reach out to hello@emeraldfoxmarketing.com to set up a time to chat with an Emerald Fox team member.
